Clothing Webstore
Challenge.
Action.
Result.
The challenge entailed creating a fictitious brand and website while developing an e-commerce platform that enabled customers to browse products, add items to their shopping carts, and complete the checkout process. Additionally, the project required the design of mock Instagram advertisements to promote both the products and the web store.
To meet this challenge, I conceived a clothing brand centered around reselling vintage clothing, sourcing items from my own wardrobe and that of my roommates. I conducted stylized photo shoots featuring one of my roommates as the brand's model. Simultaneously, I designed a fully functional SquareSpace website, featuring comprehensive product listings, shopping cart functionality, and a secure checkout system. In parallel, I created compelling mock Instagram advertisements to drive potential customers to the web store.
The project yielded a user-friendly web store that facilitated effortless product exploration, cart management, and seamless purchases, significantly enhancing the overall shopping experience. The fictitious brand and its website not only provided an aesthetically pleasing platform but also established a coherent online presence. The mock Instagram advertisements successfully promoted both the brand and its products, generating interest and traffic to the web store. In summary, the project effectively met its objectives, creating a seamless online shopping experience and generating attention for the fictitious brand and its product offerings.
